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Using Public Short Ratio Or Psr To Trade

Public Short Ratio (PSR), also known as non-member short ratio, can be a helpful indicator to trade stock markets. It is used by many traders to find trading opportunities and to predict market movements. Public short ratio is defined as the ratio between public short selling number and total short selling number.

PSR = Total public short sells/total short sells.

The PSR ratio is disclosed by markets on a daily basis. High PSR values shows that the public are more bearish and low PSR values shows the public are more bullish. Although the ratio itself is an easy-to-use indicator, most traders use this ratio as a 10 day moving average. This makes interpretations easier and offer better flexibility. 25% of moving average is taken as the crossing point. When ever the 10-day moving average is above 25%, the market is considered bullish and when ever the moving average is below 25%, the market is considered bearish. The more the ratio stays above/below the 25% level, the more the chance of market reversal.

The basic idea behind public short ratio is public or retail traders are the worst short sellers; when compared to institutional traders and exchange member short sellers. So it is a good strategy to buy whenever public short and sell whenever go. Although sounds awkward the strategy has a high success history, especially for swing traders and long-term traders.

Advantages of public short ratio include 1) its is simple and easy-to-use, 2) has a good success history, 3) it is suitable for most traders, 4) offer better results when combined with other indicators, 5) has support available in most trading platforms and 6) is scalable with user demands.

Disadvantages of PSR include 1) it is less effective of short-term traders like day traders, 2) there is a good amount of risk associated with it, 3) the strategy does not work always as there can be situations where public are right, 4) the strategy may not work in high-volatile markets and 5) is not so suited for novice traders, especially who are not certain about minimizing their downside risks and hedging their positions.

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My Money Fish Review Scam Or Legit- Insider Reveals The Shocking Truth

There’s an abundance of money-making opportunities on the internet. My Money Fish is the latest opportunity causing an online storm. The program was developed by Matthew Getty. If you haven’t joined yet, you’re probably wondering if it’s a scam or legit. I have been a member since late December and I feel I have to give a critical ,but unbiased review of My Money Fish.

The products:

For your monthly $9-95 fee, you have access to over 3000 products. These include Ebooks, videos and software. You get the right to sell them on your own website or blog. Just install a PayPal button. These products are excellent and in demand. The authors/creators are wellknown business leaders and thought-leaders. You will have access to the greatest minds of all time. You will have the keys to your own goldmine.

The compensation plan:

Members are expected to recruit at least 5 members. If you manage to recruit only 2 members, the forced matrix will place additional members on your downline. The forced matrix appeals to the lazy side of human nature. The site spillover is coming from the aggressive marketers who already filled their matrix. In time it’s very possible to earn $11110 per month. This is recurring residual income.

Likes:

I love the products, compensation plan and support. Matthew and his team are quick to respond to your emails. They always inform you of the latests developments.

Dislikes:

During December the site experienced a lot of downtime. This could be attributed to the changing of servers. My Money Fish were the victims of an unethical hosting service. Somebody sent one spam complaint to the owners of the hosting service. They decided to pull the plug, thereby forcing My Money Fish to find another server abroad.The site was offline for almost 5 days, making the recruiting of new members impossible. Since they have been using the new server, the site never experienced anymore downtime. Due to these problems the launch was scheduled for 1 February 2010.

Conclusion:

The launch did happen on the scheduled date. If it was a scam the website would not have come back online. Unethical entrepeneurs have the tendency to run away with all the accumulated money. Matthew Getty did not run away with our money. He is still in business and My Money Fish is growing at an unprecedented pace. Do yourself a favor, become part of this honest opportunity today. It will change your financial destiny forever. Give your family the life they deserve.

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How to Become an Online Entrepreneur like Jason Bronson

The internet has made it easier for anyone with the characteristics of an entrepreneur to fire their bosses, work less, have more time, and make money online. If that sounds like something that interests you, here’s how to get into a home based internet business that’s right for you.

First, You Must Believe

Few people become a success by accident. You can’t assume the role of an entrepreneur unless you think like an entrepreneur. And one thing a successful entrepreneur never thinks about is failure.

Jeff Bezos of Amazon.com has a net worth of over 4.85 billion dollars. Pierre Omidyar, the founder of eBay, has over 7 billion dollars in the bank. And while you may not end up earning what these online business entrepreneurs earn, there is absolutely no reason why you can’t take one of the top online business ideas and turn it into a very healthy income.

Here are 5 basic steps to launching a business opportunity that will make money on the internet online:

1.Find something in demand and sell it. Even in the worst of times people still spend money. The only difference is, they are more choosey about what they spend it on. If you can offer a product that people need, no matter what the economy is like, you’re on to a winning formula.

2.Make sure you team up with a business that is not MLM. You need to focus your energies on keeping yourself motivated and productive. It just wastes your time when you have to babysit downline members who aren’t as motivated as you are.

3.Look for a unique online business opportunity that isn’t over-represented. It takes a lot of time, energy and money to compete against established competitors who already own a huge share of the online home business internet market. Find a good niche and serve it well.

4.Work less; work smart. Find an online internet home based business that offers you the ability to automatically prospect for customers and that gives you the tools to make sales online without having to interact with your customers directly.

5.Finally, make sure you choose real business opportunities online that do not exploit the opportunity seeker. There are plenty of scams out there. Do your due diligence and choose a company you can trust.

Ready to change your life?

There’s money to be made owning a home based internet business. Choose yours and get started!

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Icici Bank Sells Terminals Of Card Payment

ICICI Bank has concluded the sale of its network of electronic point of sales (PoS) terminals that accept Credit Card and Debit Card payments to First Data Corporation (FDC). The bank has hived off its network of over 1.5 lakh electronic swipe machines to a separate company ICICI Merchant Services. First Data has bought an 81% stake in the company which has been valued at a little over $90 million.

When contacted, ICICI Bank refused to comment on the transaction. The bank has, however, communicated to merchants having ICICI Bank terminals that the PoS network has been transferred to ICICI Merchant Services. First Data, along with partner banks, is keen to proliferate payment transactions not just at top retailers but also through small cities or towns in India, said Amrish Rau, country manager, First Data Corporation.

Referring to the transaction with ICICI Bank, Mr Rau said an announcement would be made in due course. Mr Rau, who represents First Data in the country, is likely to head the new payments company. First Data is a US-based company that has been created after banks farmed out their back office processing systems into a separate company. FDC is presently owned by private equity giant KKR.

The Reserve Bank of India has already given clearance for the deal. According to banking sources, the deal value has gone up after RBI said that merchant establishments, including grocery stores and supermarkets, could swipe customer cards and offer them cash.

In addition to unlocking value, ICICI Bank expects that the specialised company will bring down transactions costs and also grow the payment network more efficiently. This is the first time that an Indian bank has hived off its PoS terminal network.

So far it has been foreign banks that have outsourced these functions but their network is of much smaller scale.

ICICI Merchant Services will earn a fee every time a credit cards or debit cards transaction is processed through the point of sale network. The fee is usually borne by the merchant and a large part of it goes to the card issuing bank. This is in lieu of the credit that the issuing bank extends to the cardholder until the end of the billing cycle. A smaller part of the commission goes to the bank owning the PoS terminal (acquiring bank) and smaller portion to the payment company Mastercard or Visa.

Incidentally, State Bank of India has for some time expressed its intention to set up a network of half a million point of sales terminals. To build this network the bank had earlier sought partners. However, the project was shelved as the bank decided to take a more holistic approach of its payments business.

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Premium Finance – Create Wealth And Retire Early

Hello, this is Lynette, a Relationship Manager from Premium Finance. I had the most delightful clients in the other day who wanted to go into an investment with their son and daughter -in-law, the motivation being that the son wanted to create wealth and retire early, not like Mum & Dad who were still working in their late fifties.They offered their home as security which was a lovely and generous offer however they didn’t understand the ramifications of doing this. The wanted to borrow the money from the bank in all their names and have a 25% share each in the investment.
The first issue I found was that Mum & Dad had very little superannuation and actually needed much more assistance then the young couple. If the four clients had of went ahead with their plans without seeking advise they would have held each other back in their attempt to create wealth. A bank will take the stand that even though the debt is in 4 names, they take it that each individual actually is responsible for 100% of the repayments on that debt. It is like the other 3 parties don’t exist. This would have resulted in all parties being liable for the debt and as a result each individual would have struggled on their income to obtain any more borrowings from the bank for future investment. This meant that they would have had only the one investment which would not have created the wealth they were seeking. The solution to the problem was that Mum & Dad did assist their son into an investment but in his and his wife’s name only. Mum & Dad also went into their own investment and are on target to do another investment in 6 months thus increasing their asset position and provide an income in retirement. Getting the right loan structure can be vitally important sometimes especially in this case and getting professional advise is a very wise move. Remember the Bank is not your friend and doesn’t have your best interests in mind – WE DO THOUGH !

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Dubai To Pass A New Law Protecting Investment In Property

The new law will allow anyone who has made an investment in property in the emirate to receive a full refund if a property developer fails to deliver an off-plan property on time. Other occasions in which investors can request to be compensated include breach of warranty and fraud.
The plans for the new law came to light in June when a draft was published. This early version of the law has undergone amendments after a consultation process. Majida Ali Rashid, director of planning and organisational development at DLD, explained that the public and interested parties, which were included in the talks, brought several suggestions to the table.

Boost to investor interest

The final version, which is now being drawn up, will ensure that interested parties are less exposed to risk when it comes to investment in property in Dubai. With the new law, investors receive extra protection in situations where they have suffered from a developers inability to keep the terms of the agreement. This will most probably give a boost to Dubais property market, aiding the recovery which has recently been seen after the market crashed in
2008 following the global economic crises.

Dubai is a country which has attracted serious global interest for investment in property. Over the last decade the country has launched some of the most ambitious infrastructural and development projects in the world such as Dubai Marina, Jumeirah Lakes Towers, Palm Jumeirah and The World Islands. These and other projects have had property investors salivating. According to the emirates Real Estate Regulatory Agency (RERA), Dubai is currently home to 3,094 registered real estate brokers. Nearly 50 percent of this number comes from UAE (620), with Indians (438) and Pakistanis (428) also well represented. Britain comes fourth with 304 brokers.

And with the new protection measures Dubai will become even more attractive destination for property investors across the world, creating a safe and fertile ground for whatever spectacular project developers in the emirate dream up next.

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Learning To Trade Overnight Trading Range Breakouts

Trading breakouts is one of the most tried and tested methods of trading the forex markets because when the price breaks out of an established trading range, it often continues to move strongly in that direction. Therefore there are some excellent profits to be made.

There are lots of different ways you can trade breakouts. You can wait for a quiet period of the day for instance when the price is barely moving and is confined to a very narrow range, and wait for a breakout to take place, or you can use bollinger bands and wait for them to narrow because this often precedes a strong breakout. However in this article I want to talk about a particular strategy that involves opening ranges.

I’ve been experimenting with this strategy on the GBP/USD and EUR/USD pairs recently and it seems to work very well. What you basically do is to look at the opening hours between 00.00 and 06.00 GMT (or 08.00 if the price is still within this range up until this time) and draw two horizontal lines marking the high and low points for this period.

Then you simply wait for the price to break out and close above (or below) one of these lines and take a corresponding long or short position. This method works well when there is a narrow opening range and the reason it works is simple. Every pair has an average daily range (the GBP/USD is roughly 220 points and the EUR/USD is roughly 180 points according to 2008 figures) so if the opening range is a small fraction of this number, then you know that there are a lot of points to be made either above or below the current opening range.

It’s not a method that can be used every day on a certain currency pair because sometimes the price will move quite substantially in the opening few hours, but it’s well worth putting into practice when the opening range is very narrow.

There are various ways you can actually trade this system. You can either jump in as soon as the breakout bar or candle closes, or if you want to place the odds substantially in your favour, you can wait for an initial breakout followed by a pull-back into this trading range, then trade the subsequent breakout (if there is one) because this continuation pattern is a very profitable signal.

Either way you should find that these strategies (or variants of these strategies) are generally very effective because the price will very often move strongly out of this opening range at some point during the day.

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Secret Offshore Bank Account – Is It Possible

Secret offshore bank accounts are the stuff of legend. This article intends to debunk some of the myths about secret offshore banking by setting out what is and isn’t possible.

1) It’s impossible to open an offshore bank account without first somehow identifying yourself. This means sending a notarized copy of your bank account/passport details to the bank or intermediary.
2) Most offshore banks will also require a reference from a bank at home.
3) If you open an offshore account in the name of your offshore company, you still need to provide all the formation documents, and the name and address of a real person. No bank will let a faceless entity open an account without pinning it down to a real person.

So how is it Secret?

Well, the reasoning behind all this, is that if you open an offshore account the bank may let you have a ‘number’ rather than a name. This so called ‘numbered account’ allows you to send wire transfers without third parties knowing who you are. An account in the name of a company will do a similar thing, allowing you to send and receive payments almost anonymously, because the company name rather yours will show up on all transactions.

The problem is, this doesn’t shield you from government inquiries. If for example a government authority suspects you of having an undeclared offshore account, that you are hiding money from your spouse or otherwise engaged in funny business they can go to the country or bank in question and request your details. While some countries will reject the majority of these requests others are more pliant.

Switzerland and the Cayman Islands are two in particular that co-operate with US and EU authorities. Although both have strong bank secrecy laws on paper, these are not so closely followed in practice. Swiss banks UBS and Credit Suisse have made headlines recently over IRS investigations into US held offshore accounts.

The truth is, if you really want a secret account you may have to look further than ‘traditional’ tax havens. That means jurisdictions without tax-information exchange agreements or other links to high-tax countries.

Another option is using an offshore bank account alternative. This could be (for example) sending your funds to a trust company which then opens a bank account for you in their name. Although this is also not 100% foolproof, it does offer another level of privacy in the same way that an offshore company will shield your identity.

Whichever option you choose to take, it pays to follow some ‘golden rules’ of privacy:

1) Limit the number of people who know about the offshore bank account to as few as is humanly possible.
2) Fund the account with a cheque or western union transfer, rather than by wire from your home bank. 3) Never send funds directly back home from the offshore account.

Good luck!

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Become a Successful Entrepreneur in Your Own Home Wellness Business

The possibility of thriving in a business enterprise seems like a distant dream to many people. This happens because most people are not knowledgeable about entrepreneur success and business. A home wellness business could be the answer.

Most men and women have been taught to be satisfied with working for someone else, which is quite different from being a business owner. Regardless, with simple change in your thinking, the transition from being an employee to entrepreneur can be freeing and even fun. To begin, you have to learn what it takes to be a healthy, happy entrepreneur.

4 Qualities of a Healthy, Happy Entrepreneur

1. Creative and Inventive: You probably haven’t thought of having your own business as a creative opportunity, but it is just that. Enterprising men and women enjoy discovering new opportunities and achieving awesome results.

2. Prosperity Thinking: Having a positive focus and realizing that miracles can happen are qualities of enterprising people that raise them to unimaginable levels of success. Knowing you are on the road to success provides impetus that affects your work ethic and all the people around you.

3. Appreciate Others: Entrepreneurs understand that they succeed because of the people around them, from coming together and helping each other. The joy that comes from interacting, sharing, and assisting others is among life’s greatest gifts.

4. Taking Action: Persistent action is one of the most important keys for succeeding in any enterprise. One key here is to act now. While most people wait for the perfect time to start, effective entrepreneurs recognize that the time is now.

And if you enjoy what you are doing, it’s fun to do what it takes to make it a success. Enterprising people enjoy being members of a dynamic team that’s determined to reach higher reaches of potential and accomplishment.

The idea of working together to achieve a common goal is a time-tested key to success in business and in life. Napoleon Hill taught about the power of the mastermind that’s activated when individuals come together to reach their goals. This approach is as relevant now as it ever was.

With the development of the internet and social media, growing numbers of people are recognizing the importance of cooperation. When you put together all four of these entrepreneur traits, magic happens. They form a sturdy foundation upon which to build your goal of having your own home wellness business.

Paul Zane Pilzner, who was the economist to two presidents, calls the combination of direct selling and the wellness industry the perfect storm of opportunity for our economy. And this rapidly growing industry is effective in any economy. This is also an industry where you can create a home business on your own schedule, with tremendous wealth potential.

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How Business Cash Advance Can Save Your Business from Financial Crux

Cash flow is the interior and exterior of your business and is the lifeline for all businesses. Income could be referred to as cycle: your company uses cash to get assets which are then used to create products or services. They are then offered to get some funds and so the cycle is repeated. But what’s most important is that you positively manage and control these cash inflows and outflows.

Sometimes, when individuals are battling for capital to help keep businesses running, they get eccentric assets for financial help. Many banking institutions don’t really extend cash rather offer assistance and counseling that increase the cost of caring the client.

Cash advances and unsecured loans really are a better option to get your business quick money in crunch financial situations. The micro-banking companies offer several kinds of loans and cash advances to businesses for all needed reasons. Financing might be granted as secured or unsecured. In secured loan, collateral is provided to assist guarantee payment in case of default. In unsecured loan, no collateral is provided except just the borrower signature being a legal promise to pay back the loan amount as contracted.

Unsecured business loans and cash advances come in good belief that the borrower will repay the loan amount as contracted. Such cash advances can be for a lot of productive reasons including purchasing equipment and appliances, renovation, paying for bills or financing that dream franchise.

The opportunity to pay back the current and proposed obligations is crucial while approving financing. Cash advance loans are usually declined to those who’ve a present past due advance. Generally cash advance schemes the borrower’s ability to pay back is dependent upon the borrower’s monthly credit card sales receipts.

There are many benefits of business cash advance lending. The cash advance lenders are very flexible while approving this type of business loan. Even if your business has a low credit score, you can still get cash advance financing. Also the process of getting a business cash advance is instant. The loan application process is very simple, you just have to fill an online application form and the money will be transferred to you in just few business days. The cash advance can also be used for any business purpose without any restrictions. This way you can distribute the cash any where you deems fit.

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Wallet Or Money Clip The Modern Man’s Guide To Carrying Money

Are you aware of a man who still carries his paper money around folded in half with a rubber band around it? Or, do you know someone who simply puts all of his cash in his front pocket as though he left a dollar beer night at the local college pub down the street? Shouldn’t these people begin to act like real men and put their money in stylish leather wallets or a monogrammed money clip instead? Wouldn’t either of those carrying devices make an excellent present for one of these men?

To start, realize it’s never too late for men to change. Any man can start using a leather wallet or a money clip to carry their cash, but you’ll need to introduce them to the idea. Since there are so many various styles available right now, you won’t experience any difficulty when you’re trying to choose the perfect one for any man in your life.

In particular, businessmen will appreciate the gift of a leather wallet. They can put all their necessities in it such as credit cards, cash, receipts and business cards.

Wallets come in a variety of styles. The time-honored favorite is the black fold-over. It’s a classic wallet, designed with a crease down the middle and a fold for storing bills. Similar to this is the tri-fold wallet, which folds into three sections and has a pair of creases.

Both types of wallets have small slits for holding credit cards and the like. If you’re looking for something a little more stylish, then you might want to consider the money clip wallet. These new wallets have the same basic design as the traditional bi-fold or tri-fold but have an attached clip for holding your money. You’ll be able to access your cash without having to open your wallet and risk losing something important.

You can add a special feature to any of these money-carriers by adding personalized details. A money clip can be engraved or a leather wallet embossed with initials, a name, a meaningful date, or even a short personalized message.

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Day Trading – Is Forex Easier To Trade Than Stock Market Indices

There are many professional day traders out there who focus all their efforts on trading a particular instrument, whether it’s a currency pair or a stock market index. I personally have attempted to trade both in the past so I can speak from experience when I say that in general it is much easier to trade forex.

The main reason why is because when you trade one of the major currency pairs you can usually concentrate purely on technical analysis. In other words when you trade the intraday charts you can trade the forex pairs around pivot points and areas of support and resistance because the price movements can be quite predictable. However when you trade stock indices such as the FTSE 100 or the Dow Jones, for instance, the price movements are not always so predictable.

That’s obviously because these indices are made up of various different stocks and they don’t always rise and fall in tandem with each other. Yes you may get some days when all the constituents trade higher or lower, but most of the time certain sectors will be strong, whilst others may be flat or trading lower. Plus there are often occasions when individual stocks release some news concerning their company and as a result the share price moves independently of the wider market.

As a result of all this, you don’t always get as many predictable bounces off key support and resistance levels, for example, as you do when you trade the major forex pairs. Therefore they are much harder to trade with any confidence because you can never be sure of how the price will react around these key levels.

Another point worth making is that when you trade forex you can pretty much guarantee that you will have a large trading range for many of the most popular currency pairs, such as the GBP/USD, EUR/USD and GBP/JPY pairs, for any given trading day. The same cannot be said for the various stock market indices, however, because there are some days when the FTSE 100, and even the Dow Jones, will trade within a very narrow trading range.

So the point I want to get across is that on the whole it’s a lot easier to day trade the forex markets than the stock market indices. They respond very well to technical analysis, whether it’s fibonacci levels, pivot points, or simply trend lines and basic levels of support and resistance, whereas the same cannot always be said about the indices because of how they are derived.

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Financial Content Development Services

When it comes to publicizing a business on the internet, content development acts as the key to success as content rich websites draw the attention of target audience. Commercial websites have different types of content depending on the products and services they have to offer. Financial content is one such type.
As a business owner, if you need any kind of financial content for your website, it would be advisable for you to take the help of an expert. Since:

He/she is well versed with financial terms; they will be able to avoid the use of jargon so that common people will also be able to understand what they view.
This expert will adopt certain financial content development techniques that will help your website with SEO and social media marketing as well.
Here are a few financial content development services that an expert can assist with:
Content for portals
It is found that many businesses utilize portals to communicate information to target audience. So, equity and sector research along with detailed information about a companys operations with relevant data and analyses will be provided by the expert.
Blogs
The world of internet is awash with blogs. From a survey, it was found that 47.1% of bloggers were influenced after they read about a product or a service in a blog. This expert will research, analyze and formulate content. He/she will also update blogs on a regular basis with fresh content to ensure that visitors return to the site on a regular basis.
eBooks
The experts create eBooks based on the research that they do. These eBooks usually contain new financial ideas, information, and analysis presented through interactive text and rich graphics.
Newsletters
They also publish newsletters with valuable financial information like recent financial news, updates from the money market, and events and analyses in order to reach the target audience.
Research
The expert also provides research services on custom markets, investments, analytics, emerging markets, finance and businesses.
Analysis and valuation
They also provide an insight into a companys operations, based on information gathered from the companys website; like sales, valuation, mortgages and loans and trading movements.
Now that you are aware of the services that an expert can offer you, it would be easier for you to do a need analysis of your website. Once you have analyzed your needs you should get started on your search for an expert. You can also log on to the website of Pi Media Services that has a team of trained experts to help you with a number of financial content development services after analyzing your needs.

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Adopting Mobile Cloud Accounting Technology Into The Financial Workplace

How technology has affected the financial department in organisations?
Theres no doubt that new cloud technology has had an incredible impact on todays workplaces, particularly those who work in, or are involved with the financial aspects of an organisation. Over the last few decades, new and different technology has been injected into the workplace at an ever increasing rate. One of these is the use of the mobile device.

Smart phones, netbooks, iPads and other such tablets detach us from our desks and give us the freedom to roam with our work. Imagine using a cloud-based accounting and finance system. This would allow you to review budgets or produce financial reports from the garden, a taxi, or even on holiday. Having access to your financial data and information, whenever is suitable for you and wherever you are, cant be a bad thing for business.

Managing the accounting and finance function on the go
Most businesses have adopted mobile technology in some way or another, as its hard to ignore the lure of the high mobility and other strengths that come with cloud computing, particularly for accounting and finance professions. Smart phones started this revolution, and they are now an important device for the hard working professional. But now, the tablet device has enhanced our mobile experience even more. Theres more mobility offered than we get with laptops, and the screen is bigger than you get with smart phones, making it all the more easier to view and analyse your financial budgets, reports, expenditure, etc

Tablets enhance user experience
How many times have you been in a finance or board meeting and someone has requested some information that you can only provide once youre back at your desk? Well, with a tablet or any mobile device its right at your fingertips. It can be discussed straightaway, a decision taken and communicated to the business without you leaving your meeting.

With easy access to email, calendar and contacts built in to most devices, the most simple business functions are now easy to get up and running in a few easy steps. Add on many of the freely available apps and you have a fully functioning business tool.

Where next?
All mobile devices are tools that should ultimately enable, not disable business. So if you find a cloud-based accounting and finance system that allows you to work on the go, and allow other people access to the information they need without needing your help, then the way organisations are run can change for the better.

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Affiliate Marketing – Making Money on Autopilot

The Internet offers a lot of ways to earn money that didn’t exist ten years ago. One of the more popular ways of making a living on the World Wide Web is through affiliate marketing. This method of advertising rewards those who promote a product for a seller or manufacturer by giving them a portion of the sales price when an item sells. As an affiliate, you don’t actually make the sales; you simply advertise a product and direct the customer to the site where they can make the purchase. When they buy, you collect.

The system does have its rewards; one of them is that you can promote products around the clock with a Website without having to deal with customers directly. Customers can visit your Website, see your promotion for a product, and click on a link to buy it without any direct involvement on your part. In that sense, affiliate marketing can be “automatic”, but prospective marketers should not confuse “automatic” with “no effort.”

Many authors of books devoted to the topic of making money sell their books via affiliate marketing. Many of these authors, in order to increase sales, suggest that as an affiliate, you can make money on “autopilot”, and that doing so requires little or no effort. They often embellish this even further by suggesting that it is only necessary to work one or two hours a week to make a fortune online. Nothing could be further from the truth.

The truth about earning money through affiliate marketing is that it is, like anything else you might do, hard work. It is true that you can create a Website with information and links that customers may use to make decisions and purchases. Once you create such a Website, how will customers find it? You have to promote that Website, and doing so is hard work. The online marketplace is a competitive one, and establishing a viable Website while competing against thousands of others can quickly become a full time job. This is particularly true if you create more than one Website to promote more than one product.

Even if you get a lot of visitors to your Website you will find yourself continually making adjustments to the site’s content in order to increase the number of visitors who make a purchase. A simple “this product is good – buy it!” will not persuade many visitors to make a purchase. You’ll have to do a lot of time consuming experimentation in order to find something that works for you.

Is there money to be made in affiliate marketing? Of course. Anyone thinking that it’s “easy money” or that you can create a business in minutes that will start making money today should probably reconsider. As with any business, making money online is hard work.