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How The Copywriter Helps The Entrepreneur

One of my favourite assignments as a copywriter is to help entrepreneurs create the text to promote their new business, product or service. In my five years as a professional copywriter, I’ve helped clients as diverse as electricians, sales trainers, marketing companies, gourmet food shops, property developers, digital agencies, IT consultants and driving instructors to express what they offer in writing – usually at the early stage of building or planning the enterprise. The power of copywriting in that situation simply cannot be overestimated. There really is something almost magical about putting words on the page. It makes ideas real, generates commitment and focuses energy. Just by committing thoughts to paper, we can shape our futures. It’s easy to see how this benefits the entrepreneur as they plan or develop a business. Although most entrepreneurs generally feel positive and confident about their ideas, they sometimes find it hard to do them full justice on the page. Working from a different perspective – the outsider’s perspective – the copywriter can make sure that their client’s marketing pitches the offering to the right audience, with the right tone and the right emphasis.Sometimes, the appropriate ‘level’ for the message may be far ‘above’ the one expected or imagined by the entrepreneur. Sometimes, when they see what I’ve written, my clients respond ‘I could never have written that,’ or ‘I don’t recognise myself’. This type of feedback confirms that the entrepreneur may simply be too close to his or her product or business (whether emotionally or intellectually) to communicate its selling points effectively. If the business is a one-person startup enterprise, it’s easy to see why. Talking an idea through with a good copywriter (one who asks the client lots of questions) is a great way to road-test a new idea. ‘If we translated this concept into marketing messages,’ the entrepreneur is asking, ‘Would it fly? Would the proposition be consistent, compelling and capable of converting interest into sales?’ Here, the discipline of copywriting can act as a useful reality check. The dark side of confidence is over-confidence, and entrepreneurs are prone to many delusions and self-deceptions. But the copywriter cannot spin straw into gold; to make convincing copy, they can’t work with unclear, inconsistent or self-contradictory ideas. As part of the briefing process, the copywriter can help the entrepreneur to iron out all these tangles in their thinking – provided the copywriter is prepared to put some tough questions to the person who pays their bill.

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An Exchange Server Alternative For Small Business

For the business user, the main advantages to working in a company that has an exchange server are:

1. File sharing
2. Access to email from any configured computer
3. Contacts access
4. calendar syncrhonized and shared between all employees

Essentially it means the office worker can use any configured computer to access his or her files, emails and calendar. The company will often configure a laptop and provide remote access so the member of staff can also work from home or while travelling and still have complete access.

The problem with this kind of product when it comes to a small or mid sized company, is that it requires someone to manage it and there is a huge cost, in terms of both initial cost and ongoing expenses.

So if you manage a small business and you want your employees to have a high level of flexibility i.e. to be able to telework or while travelling, or even to hotdesk at the office, you will need an exchange substitute.

There are two alternatives which will offer you many of the features of Exchange without the expenditure.

The first is a hosted exchange server. The second is the Easy-Email synchronization solution plus file synchronization software.

A Hosted Exchange server is a great solution. You get almost all the advantages but you are spared the resource cost and management time. You simply pay according to the number of users. This allows for quick expansion so as the business grows you just increase a user.

Easy-Email is a fabulous alternative for small firms.
Its an email sync answer set out in the form of a series of guides that you, or an IT professional you hire, can follow. It will sync a users mail and contacts on their desktop, laptop, home computer, pda or netbook. In addition it will allow them to manage their email from any other computer via Gmail.

The Easy-Email solution is incredibly good value compared to any other alternative solutions It’s just $67 US for the Advanced Guide to Outlook and you can get all of your staff set up for this fee!
The disadvantage in comparison with exchange is that there is at present no shared calendar so you will need to use a google calendar or similar.

And in terms of shared files and folders its really simple. Set up Dropbox. Dropbox provides you with a system of shared folders that are all automatically sync’d via the internet but they are also stored on the computer so you dont have to be online to access the files. You can select which people have access to which folders and the first 2GB of storage space is free (and it’s very reasonable after that).

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Obtaining Pet Store Franchise

If you really love animals, and being around them, what you can do is have your own pet store. The advantage of having your own pets store is that you are surrounded by animals which you love, and make money at the same time. Plus, you can save, because you can now get pet supplies for your own pets at a cheaper price. The next thing to think about is whether to start from scratch or just acquire a pet store franchise.
To Franchise or Not to Franchise
Before jumping into any conclusions as to which is the better way to go, you must survey your options. Weigh the pros and cons of building a pet store from starting from scratch or obtain a pet store franchise. Sometimes starting from scratch is a lot more difficult than obtaining a pet store franchise.
If you decide to start from scratch there are a lot of things to consider. You have to identify which type of pets you want your pet store to carry. There a lot of animals, so you need to narrow down your options. Think of the area on which your pet store will be situated. Realize your target market and base your choice of animals on the sell ability of that type of pet in that type of area.
Next thing is you have to know whether you will also stock your store with pet supplies, like dog food, fish food and other pet store supplies. Another thing is advertising will you be able to advertise your store to gain enough followers. The good thing about going with a pet store franchise is that you will be bringing an established name, and with it the advertising needed, and also the product name and the products itself. You will have a sort of manual, a guide on how to run your pet store.
So if you want to purchase a pet store franchise it’s a good thing to remember that you have to know the specifics of that certain company’s business franchise information. Pet store franchising involves a lot of research on your part as the franchiser.
Before getting hold of a pet store franchise, there will be a franchise agreement between you and the franchise center. A franchise agreement generally outlines all the franchise information like what rights you have, what are the rules and regulations, and the relationship between you and the mother company.
As the procurer of the pet store franchise the franchise agreement also contains the information of what you are allowed to sell, the advertising inclusions, the degree of uniformity and the parameters to which you can operate. If this all sounds a bit confusing, you can always go to a franchise lawyer.

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Are Silicone Wiper Blades Worth the Money

Are Silicone Wiper Blades worth the Money?

Like Rubber Wiper Blades and just about every other product or service, Silicone Wiper Blades come at different Price Levels, and buying the dearest doesnt necessarily mean getting the best.

In order to make an informed decision, we need to be able to spot quality features in Wiperblades, and understand what influence they have on Safety, Life and Performance.

Next we need a method of measuring the cost of Wiperblades against their useful life. We do that by dividing the cost of a single wiper blade by the number of 100,000 cycles in its expected life. A cycle being 1 wipe in each direction.

The cheapest and most basic Wiper Blades have a moulded rubber blade with an arrow-head profile offering a single wiping edge. Theyll also have a very cheaply constructed frame. Differences in Frame Quality are more difficult to spot, but usually, the blade quality is a good indicator of the overall quality of the Wiper Blade. Most un-branded Wiper Blades fall into this category.

Single edge Wiper Blades have a typical life of 200,000 cycles, and can cost as little as 3, so they cost at least 1.50 per 100,000 cycles

Most Motorists seek comfort in the big Global Brand Wiper Blades. They know theyre probably not getting the best value for money, but its a safe bet. Of course the big brands arent slow to take advantage of that, and so their prices arent always cost-effective.

Global Brands (and some smaller Brands) offer good quality Wiper Blades. They are easy to spot because the rubber blade has a profile like a small screwdriver instead of an arrow head. This means there are 2 Wiping Edges instead of one. As the Wiper Arm moves in one direction the blade flexes and trails, presenting one of the tips “corners” to the windscreen. On the Return Wipe, the blade flexes in the other direction, and uses the opposite edge to wipe the screen.

Quality Twin Edge Rubber Wiper Blades are good for around 500,000 (half a million) wipes. They reduce the risk of unwiped areas, and are much smoother and quieter than cheaper wiper blades. Typically they cost around 10 each, and so cost around 2 per 100,000 cycles.

Every pack of Rubber Wiperblades that Ive seen carries a warning that they should be replaced between 6-12 mnoths. Thats because U.V. Ozone and Pollution all combine to attack the Rubber Wiper Blades, even when theyre not being used. Thats really bad news for Low-Mileage Drivers and Classic Car Owners, because the Wipers often rot away before theyve done much work!

Silicone Wiper Blades wear much slower than Rubber ones. A good quality Silicone Wiper Blade has an expected life of 1,500,000 (one and a half million) cycles. Good Quality Silicone Wiper Blades cost slightly more than Premium branded rubber ones, about 12 each. Giving by far the lowest Cost over life of 0.85 per 100,000 Cycles – Obviously, thats great news for High-Mileage Drivers.

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Nabard, Hdfc, City Union Bank

National bank for agriculture and rural development is set up as an apex development bank with an authorization which provides credit flow for the development and promotion of agriculture, small-scale industries, cottage and village industries, handicrafts and other rural crafts. This bank provides finance to the farmers so they can cultivate good crop and can expand and develop the agriculture. Nabard was established on 12 July 1982. This bank is the apex development bank in India having headquartered based in Mumbai, Maharashtra and this bank offers training and research facilities for banks, cooperatives and organizations working in the field of rural development. Similar to other bank this bank also invites application from the Indian national to fill the vacant post in different branches of the bank. The Selection process for all the post will comprise a written test and the candidates who are successful in the written test examination will be called for a personal interview. The official website of this bank provides the detailed information regarding the recruitment and the selection process.
HDFC bank
HDFC i.e. Housing development Finance Corporation is the major Indian commercial bank that was incorporated in August 1994. This bank was promoted by the housing development finance corporation, a premier housing finance company (set up in 1977) of India. Apart from the banking and financial services this bank also provide recruitment for all the eligible candidates who dream of having jobs in banking sector. Basically the selection process is based on GDs and personal interviews. The applicant can apply through online application during the opening of vacancy. If you are the fresher and want to explore the career in banking sector then the HDFC bank recruitment 2012 is the best option to start your career.
City Union bank
City union bank is the Indian regional bank started on 31 October 1904 in the Thanjavur District Tamil Nadu. This bank was popularly known as ‘The Kumbakonam Bank Limited’. The first Branch of the Bank was opened at Mannargudi on 24th January 1930. Thereafter, branches were opened at Nagapattinam, Sannanallur, Ayyampet, Tirukattupalli, Tiruvarur, Manapparai, Mayuram and Porayar within a span of twenty five years. This bank also invites application from eligible candidates to fill the vacant post. The selection process is based on written test and interview. The written test comprises of four sections test of reasoning, English, Quantitative aptitude test and Test of General & Financial Awareness. The selection process and eligibility criteria keep on changing every year. So the candidates must read daily updates in newspaper and also in official website of the bank.

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How To Succeed In Financial Market Trading

Markets often move remarkably quickly and this volatility especially in uncertain times can leave fresh traders with massive losses. There’s of course an admirable alternative in the form of financial fixed odds trading and more especially products like binary bets and binary options.

Even though they are moderately new to the world of trading they are now becoming recognized as a real and viable alternative to derivative products like spread betting and futures and below are a few key reasons why.

First of all products for example spread-betting or futures are potentially open to unlimited losses, hence the necessity for stoplosses. The trouble with this is that in volatile, or even fairly moderately moving markets, if your stop is hit your trade ends often with a significant loss. You will not want to put your stop too near to the current market action or too far away which is often a very complicated balance to hit.

With binary bets / binary options you don’t need to bother with stoplosses at all. Binary trading products care for any volatility as the total you earn or lose is known from the outset of the trade and cannot change. Yes let’s simply repeat that, it doesn’t matter how much the markets move against you as you can only lose the agreed amount.

Secondly binary bets and binary options need a much smaller account size, often a fraction of a leveraged account like a spread betting or futures account.

Thirdly these products can be applied to several leading world indices over time periods preferred by the trader. So a binary bet / binary option can be placed for a single day, a week or longer with indices such as the: FTSE 100, Dow Jones, Hang Seng, Australian Index to name just a few. They can similarly be applied to Forex, Commodity and Share markets. This makes them very versatile.

Finally binary trading products enable you trade per point like spread-betting and futures but without the higher risk as mentioned before.

If financial fixed odds trading and more especially binary bets and or binary options are something you wish to learn more about then please visit Elmtrader who provide learning and system products covering financial fixed odds products.

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What Is The Role Of A Trade Union

Most people have heard of trade unions, especially when they appear in the news in connection with teachers’ strikes and such matters, but quite often people do not fully understand the purpose of a trade union, who they represent, and the possible benefits of belonging to a trade union. Do you have to join a trade union? Will you be penalised by your employer if you do? How can a trade union help you? This article seeks to address some of these questions and takes a brief look into the overall role of trade unions.

A trade union is a membership organisation that seeks to help and protect its members in the working environment. Although trade union representatives try to establish and maintain good working relationships with employers – and indeed between their members and those members’ employers – most trade unions are independent of any specific employer.

A trade union will seek to help its members in a whole manner of situations. They may negotiate favourable pay and working conditions for their members and discuss and advice on any big changes taking place in the working environment (such as mass redundancy). They will also talk over with their members any concerns they may have about their working environment and help them to find a solution, accompany them in disciplinary matters and at employment tribunals and provide them with legal and financial advice where needed.

Trade unions may also provide protection and representation for their members outside of the workplace. For example, they may try and place pressure on the government or public bodies to make changes which will benefit their members or may seek to promote their members’ rights and objectives in other ways.

By law, an employer cannot penalise an employee for deciding to join a trade union, deciding not to join a trade union, or deciding to leave a union of which they were previously a member. The decision is entirely up to the employee and they must not be made to feel any pressure about their decision by their employer.

In conclusion, many workers join a trade union because they believe they will be able to negotiate better pay and terms and conditions, they will have access to training for new skills, they feel confident that they will have somebody to turn to – who has their best interests in mind – who will be able to help them with any problems at work. They are also attracted by the prospect of lifelong legal and financial advice that will be made available to them. If you are interested in a joining a trade union you should look for information in your work handbook or contact the TUC for details of your local union.

Copyright (c) 2011 Robert Gray

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Basic Finance Formulas Free Assisted Information

I am confident that your pursue for basic finance formulas has approach to a conclusion as you read this article. Yes, are those days gone when we have to explore continuously for basic finance formulas information or other such information like financing, financial services, finance job or even msc finance. Even exclusive of articles such as this, with the Internet all you have to do is follow on and use any of the explore engines to find the basic finance formulas information you want.

Finance company focusing on the lending of money to customers, the purchasing of accounts receivable and the extension of credit to business. Write a living will in case you or your major other become seriously wounded or die and unable to make money choices.

Sellers can protect themselves at the outset by requiring the purchaser to prove his or her credit status before signing a contract. Buyers can easily get a mortgage prequalification letter or preapproval letter to show that they seem to be a good risk. This letter should give the seller with some quantity of comfort in going forward with the deal.

whether or not the monthly fiscal payment for the one piece of debt was the same as for the different units of debt, it makes sense to consolidate them, but the reality is that debt consolidation not only combines all the loans, and so on. Into one, but it also gives huge savings at the same time.

If this article still doesn’t answer your specific basic finance formulas quest, then don’t forget that you can conduct more search on any of the major search engines like Search. To get specific basic finance formulas information.

If you are not in a position to pay the entire amount you will currently pay only some of it, but you must plan on how you are going to repay the debt. Work out your future earnings and balance it with the amount you are able to afford to spend.

One of the best paths to find potential planners is by talking to others. If you already have an accountant, ask if they know of any planners that could assist with your current position. Check with friends and family or anyone else that you trust for referrals as well . It’s much better to get some first-hand recommendations before scouring the phone book or net.

monetary counsellor ( FA ) and finance expert ( FC ) are latest titles for stockbroker, broker, account executive or registered representative. Monetary advisors really should be investment advisers and monetary planners who take a holistic view of their clients’ financial wants and goals.

We were thrilled to know that many people found this article about basic finance formulas and other finance information, dictionary of financial terms, and even india finance helpful and information rich.

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Non Status Bank Accounts – An Answer For All Your Business Queries

For the smooth running of the business, bank account is compulsory. But business people with bad credit history find it tough to open one. In such circumstances non status bank accounts proves to be quite beneficial. This account is particularly designed in helping new entrepreneurs to turn into good reputable professional business entrepreneurs. These accounts are perfect for those people who cannot show their revenue and facing dreadful credit ratings. It gives an extra opportunity to the bad creditors to show them a good account holder. One can get this account with no restriction in any reputed bank as a number of high street banks offer this banking service with several services.

Every UK consumer can get this account to structure a new company or to run finances of any accessible business. Non -status bank accounts are accessible without the trauma of prolonged paper work and business strategy. Any individual can take this banking service just by providing your identity and address proof. The documents which you offer with the submission form enable you to create your new bank account to hold your business money.

Whether you are a sole trader, have a partnership firm or a limited company these offer you a number of benefits that helps in construction of your business. Some of the services obtainable by banks are its no credit check scheme which helps everybody to qualify for this account the ideal for people suffering from a poor payment status, Infinite deposits and withdrawals facility, Cheque book and debit card is also accessible. Free and usual updates, Internet and telephonic banking are also provided for more ease.

With these accounts, banks give the individual money manager that look after your account and confirmation of all your transactions. This manager helps you to craft right fiscal result and to get back your fiscal life on track.

Online you will find a variety of such banks and service providers that assists you in opening this account with several non status banking. That is why it is sensible that you much check out all the circumstances and facilities before making any decision.

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Making Money From LiveJasmin’s Referral System, By Sydney Lavelle

In today’s webcam model blog, I am going to look at and present how webcam models can not only make money by modeling themselves, but ALSO make money by referring other models AND members. This system is known as referral commission. I have personally trained many webcam models in -Affiliate Marketing- and today I shall reveal how exactly this works. Referring Webcam Models

Firstly let’s have a look at how referring other webcam models works. This may well be the easiest method for current webcam models to start making -referral income- as you may personally know potential models who would be interested in this work. Then all you have to do is refer them to your link in your profile under -referral program- and -refer a performer- Once you have done that and they have registered themselves (see our -Sign Up Process) you will be earning a certain percentage in addition to their earnings. So that means nothing is deducted from their total earnings! This diagram below explains how long the referral system lasts and what % you will refer for any models that you refer to the program:

Once you have other people working under your -referral links- you will be making money from doing absolutely nothing!!

Referring LJ Members Referring potential paying members to customers to LJ can be even more lucrative than referring models! All you need to do is to get the member to sign up under your link and then you will instantly receive 20% for any purchases that they make. The great thing about this referral system is that it lasts for a lifetime. Since the day that you sign up you will be receiving 20% of any member purchases forever!

Summary In conclusion it is clear to see that successful and potential webcam models are always going to be looking for ways to maximise their income. The Live Jasmin referral system offers them the perfect way to do this! Unfortunately this is an invite only program at the moment, so to sign up all you need to do is click hereThe Best Online Webcam Modeling Studiosign up yourself as a webcam model and then begin referring!

Thanks a lot and have a great day! Sydney Lavelle